Growth Head

JOB DESCRIPTION About Times InternetAt Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in , verified by an independent audit conducted by Aon Hewitt.We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!About the Business Unit (ET Learning)ET is India’s largest and most respected business, markets and personal finance news platform. We inform and actively engage business leaders, investors and entrepreneurs in driving economic growth and opportunity. We bring you the latest, in-depth coverage of the economy, stock markets, business developments and personal finance changes everyday. ET is India’s No.1 Business News Destination with the highest number of loyal business news readers.Role OverviewAs the Head of Marketing & Growth, you will be the primary architect of our revenue scaling engine. You own the Growth P&L and are responsible for the end-to-end subscriber journey—from awareness and acquisition to activation and retention.In , performance marketing is won through creative excellence. We are looking for a Meta-first growth leader who treats growth as a "Creative Ops Engineering" problem. You will lead a specialized team of Creative Strategists and Performance Marketers to build a high-velocity testing machine that converts intent into learners and loyal subscribers.This is a high-visibility role requiring deep cross-functional collaboration with Product, Sales, and Analytics to scale paid acquisition, optimize mobile/app funnels, and drive the adoption of new learning products.Key Responsibilities1. Growth Strategy & Category ScalingMulti-Category Mastery: Design and execute tailored growth playbooks for distinct segments: AI Courses, Kids/Parenting, Money & Markets (Invest Better), and Health.P&L Ownership: Manage multi-crore monthly budgets with a sharp focus on CAC (Customer Acquisition Cost), LTV (Lifetime Value), and Payback periods.Full-Funnel Orchestration: Own the entire subscriber journey—from the first Meta impression to landing page optimization, trial conversion, and long-term retention.2. Creative & Performance LeadershipCreative-Led Growth: Lead your Meta Creative Strategist & Performance Lead to maintain a constant pipeline of high-converting "UGC-style" content, hooks, and storyboards.Rapid Experimentation: Build a "fail-fast" framework for creative testing, landing page A/B testing, and cross-channel optimization.Meta Power-User: Directly oversee campaign structures on Meta (FB/IG/Reels/WhatsApp), leveraging AI-driven bidding and the latest creative-fatigue mitigation strategies.3. Cross-Functional CollaborationSales Enablement: Partner with the Sales Head to deliver high-intent leads for the Inside Sales engine while scaling a "Direct-to-Subscribe" (no-touch) checkout flow.Product Growth: Work with Product teams to identify and remove funnel friction, improving both user experience and ROAS.4. Intelligence & InsightsGrowth Dashboards: Establish clear KPIs and real-time dashboards to track cohort performance and funnel health.Market Intelligence: Conduct competitive benchmarking and use consumer psychology insights to refine messaging and positioning.Skills & CompetenciesStrategic Architect: Proven ability to develop and execute comprehensive growth strategies that differentiate a brand in a crowded market.Technical Expertise: Deep mastery of Meta Ads Manager, including pixel/API tracking, algorithm shifts, and creative-led scaling.Analytical Rigor: Ability to dissect complex funnels and explain the "why" behind metric shifts (e.g., CAC spikes or hook-rate drops).Consumer Psychology: A deep understanding of "The Why" behind education purchases—leveraging triggers like professional growth, wealth creation, or parental aspiration.Adaptability: A mindset built for fast-paced, ambiguous environments, with a focus on leveraging new AI tools and trends to stay ahead.Experience Requirements5+ years in Growth or Performance Marketing, with at least 2 years in a leadership role within EdTech, D2C Subscriptions, or high-transaction digital platforms.Proven Scale: Demonstrated track record of managing quarterly ad spends of ₹10 Cr+ while maintaining healthy efficiency.Category Context: Experience marketing "Learning & Expert-led" products where the instructor’s credibility and the specific topic are the primary hooks.