Research Analyst

The ideal candidate will be responsible for turning data into actionable insights by recognizing trends and anomalies in multivariate datasets. In order to use these insights for business improvement, this candidate should feel comfortable using their analysis to tell a story.

Responsibilities1. Research & Analysis- Identify and track top competitor YouTube channels in the education / edtech domain.- Analyze their content themes, upload schedules, and video formats.- Evaluate performance metrics such as views, likes, comments, and subscriber growth.2. Trend Identification : - Spot trending topics, video formats, and audience preferences.- Highlight high-performing content categories and niches.3. Content Mapping : - Prepare detailed reports on the type of content being created, including subject focus, difficulty levels, and presentation styles.- Compare competitors' strategies with our current YouTube initiatives to identify gaps and opportunities.4. Strategic Recommendations : - Suggest innovative content ideas based on competitor analysis.- Recommend enhancements to our channel strategy to improve engagement and reach.5. Collaboration : - Work closely with the content and marketing teams to align research insights with our overall strategy.

Qualifications

• Education : Pursuing or completing a degree in Engineering, Education, Marketing, or a related field.- Knowledge : Strong understanding of YouTube as a platform, including content trends and analytics.- Skills : - Analytical mindset with attention to detail.- Proficiency in tools like YouTube Analytics, Excel, and presentation software.- Strong written and verbal communication skills.