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(3 Days Left) Ideation Team Member

(3 Days Left) Ideation Team Member

Bennett Coleman & Co. Ltd. (The Times of India)India
18 days ago
Job description

Job Title : Brand Solutions Manager – Digital Content, Influencer & Video Strategy

Location : Delhi, India

Department : Marketing / Brand Solutions

Reports To : Head of Marketing / Director of Brand Strategy

Experience Level : 6–10 years

Role Overview

We are seeking a dynamic and strategic Brand Solutions Manager to lead our digital brand storytelling initiatives. This role encompasses the development and execution of integrated content marketing strategies, influencer partnerships, and video production to enhance brand visibility and engagement across digital platforms.

Key Responsibilities

Content Marketing & Strategy

  • Develop and implement comprehensive content marketing strategies for brands across platforms including Print +Digital
  • Develop a plans which are an integrated mix of concept for Print + Digital + white-label Production
  • Oversee the creation of engaging content such as articles, videos, and social media posts that align with brand messaging and objectives.
  • Collaborate with design and marketing teams to ensure content consistency and quality.

Influencer Marketing & Partnerships

  • Develop ideas for brand which effectively use influencers as a part of storytelling narrative
  • Develop and execute influencer marketing campaigns to drive brand awareness and engagement.
  • Collaborate with influencer team to manage budget and campaign execution
  • Track and analyze the performance of influencer campaigns, providing insights and recommendations for improvement

    • Video Production & Digital Storytelling

  • Curate Video production ideas, from concept development for various digital platforms of TIL and White-label Production for clients
  • Coordinate with internal teams and external vendors to produce videos that effectively communicate brand stories and product information.
  • Ensure all video content aligns with brand guidelines and resonates with the target audience.
  • Stay updated on the latest video marketing trends and technologies to continually enhance content quality and effectiveness.

    • Cross-Functional Collaboration & Campaign Execution

  • Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive brand messaging.
  • Manage the execution of integrated marketing campaigns, ensuring timely delivery and alignment with overall marketing goals.
  • Utilize analytics tools to measure campaign performance and inform future strategies.

    • Qualifications & Skills

  • Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field.
  • 6–10 years of experience in content marketing, influencer marketing, and video production.
  • Proven track record of developing and executing successful digital marketing campaigns.

    • Preferred Attributes

  • Creative thinker with a passion for storytelling and brand building.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Up-to-date with the latest trends in digital marketing, influencer engagement, and video content creation.
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