Social Media Associate

Location : Ludhiana (Local Candidates Preferred)Position Overview : We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.Key Responsibilities : - Content Production (60%)- Create 5 high-quality videos weekly (Reels / Shorts, testimonials, event highlights).- Publish daily shorts across YouTube & social media.- Design 5+ static posts weekly (graphics, carousels, stories).- Update weekly Google My Business posts.Growth & Engagement (25%)- Deliver 15% MoM follower growth & 10%+ engagement rates.- Share weekly updates (photos, events, announcements).- Drive 6+ Google reviews / month per location.Campaigns & Initiatives (15%)- Execute 1+ localized digital campaign / month.- Train students to create content via Social Media Clubs.- Track and report KPIs with actionable insights.Performance Metrics (KPIs)- 5 videos / week | Daily shorts | 5+ static posts / week- 15% follower growth (MoM) | 10%+ engagement rate- 6+ Google reviews / location / monthSkills & Qualifications- Graduate (Marketing, Mass Comm., or related field preferred).- 2+ years in social media marketing with focus on short-form video.- Hands-on with Canva, CapCut, Premiere Pro (or similar).- Proven track record in achieving 15%+ MoM