Content Writer

Job Purpose:

The Content Writer will focus on editing, revising, and producing a broad variety of effective and efficient communication and messaging streams, ensuring daily content upload / refresh on the website, and ensuring continuous engagement with consumers.

Key Responsibilities:

• Well-versed with writing copy both long and short form, ensure quality output, in line with the campaign objective and target audience.
• Ability to transform ideas and concepts into engaging and compelling stories. Possess a clear and versatile writing style, able to skillfully adapt their writing for different audiences, brands, and channel needs. Able to take a vague narrative and turn it into an engaging story that can be used to shape the content.
• Create copy content across a variety of platforms, including CRM, digital campaigns, marketing collaterals, technical documents, etc.
• Partnering with the broader creative team on projects, including scripts, story boards, and ensuring project closure consistently from idea initiation to creation.
• Able to evolve and maintain their tone of voice to represent our brand.
• Understanding the customer journey and being aware of how impactful communication can assist and contribute to a superior customer experience.
• Demonstrate a collaborative approach within the team to contribute effectively towards overall team development, participate extensively in meetings, presentations, projects, and other work-streams.

Education:

Bachelor's degree in English, marketing, communications, or a related field.

Experience:

• 3-6 years of professional content writing samples for which you were the primary creator
• Solid understanding of marketing and advertising principles and best practices
• Ability to internalize a brand strategy and channel key messages into engaging content
• Strong analytical skills with the ability to interpret content performance metrics and adjust content accordingly.