Brand Strategy Manager

Company Profile

Prestige Fashions Pvt. Ltd., part of the Prestige Group, is led by Mr. Noaman Razack, whose father, Mr. Razack Sattar, founded the company in 1956 on Commercial Street. In 1982, Noaman Razack took over the business and has since driven the remarkable expansion of its flagship store—from a modest retail space to over 20,000 sq. ft., along with several branches and a growing franchise network.

Over the decades, the company has consistently focused on innovation and bringing the best to its customers. Prestige Fashions introduced United Colors of Benetton to India and successfully operated multiple outlets across premium locations in Bangalore. Prestige – The Man Store remains one of the few retailers in the country offering luxury fabrics from brands such as Scabal, Ermenegildo Zegna, and more.

Their first retail venture positioned Prestige as a pioneer in men’s fashion—a comprehensive one-stop destination offering every category of men’s clothing and accessories under one roof. Prestige – The Man Store was also the first 20,000 sq. ft. exclusive menswear retail space in India. Global brands like Tommy Hilfiger have experienced significant growth through their partnership with Prestige Fashions.

Key Responsibilities

1. Annual Marketing Strategy & Planning

• Develop comprehensive annual marketing plans focused on brand awareness, customer engagement, and loyalty.
• Align all marketing initiatives with business goals and growth targets.

2. Campaign & Media Coordination

3. ATL & BTL Marketing Execution

4. Loyalty Programme Management

5. Digital Marketing Expertise

6. Social Media & PR Management

7. Performance Analysis & Reporting

8. Market Trends & Competitor Awareness