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D2C Growth Manager
JUSTDOGS®lucknow, India1 day ago
Job description3–6 years of experience in D2C / e-commerce / performance marketing . Hands-on experience with Meta Ads, Google Ads and basic analytics (GA, Excel / Sheets) . Comfortable working with data and taking decisions based on numbers. Basic understanding of online user journeys : visit → add to cart → purchase → repeat . Good coordination skills to work with marketing, design, tech, and retail teams. Interest in pets / pet care is a strong plus. Higher online revenue from the JUSTDOGS website and app. Better conversion rates and repeat purchase rates . More efficient ad spend (better ROAS, lower CAC).
About the Role
We are looking for a D2C Manager to grow sales on the JUSTDOGS website and app . You will be responsible for getting more pet parents to our platforms, improving conversions, and increasing repeat orders.
Key Responsibilities
- Own online sales on JUSTDOGS website and app.
- Track and improve key numbers : visits, orders, conversion rate, AOV, repeat customers .
- Run paid campaigns on Meta / Google (and others) to bring quality traffic.
- Work with design / marketing to create banners, landing pages and campaigns .
- Improve the website / app experience – navigation, product display, offers, checkout.
- Plan and run Email / SMS / WhatsApp / Push campaigns for new and existing customers.
- Work with Category and Inventory teams to push the right products and clear slow movers.
- Make simple weekly and monthly reports on what worked and what needs to change.
Requirements
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Growth Manager • lucknow, India
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