Job Description
- Executing the site merchandising calendar for multiple properties across FC platforms.
This includes new product and season launches, cross-category placements, Maintaining various site pages, developing and executing Firstcry site-wide events and search results.
Develop merchandising for large site wide properties and work closely with buyers and marketing to schedule promotionsRegularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the teamExperience designing and executing online customer experiencesDrive the sales and margin through merchandising and content initiativeDaily engagement with team to evaluate top / bottom selling styles and refine go-forward plan for website and marketing contentAnalyze the sell thrus, stock covers, discounts, stock gaps, sales trendsCollaborates with key stakeholders to plan visual merchandising strategyPropose strategies for merchandise and content to increase conversionManages the product setup process, product navigation, onsite search and products cross sellsAccurately launch products on the website according to delivery dates and business needsLiaise with Marketing and Social Media for integrated content planning and execution.Review and provide insight to business owners on daily, weekly and monthly KPIs Position Skills and Experience RequirementsLiaison with Design team to create products catalogue / digital banners , special campaigns and more.