Digital Marketing Specialist

Job Summary

The Digital Marketing Lead is responsible for driving Bhima's overall e-commerce visibility, traffic, and customer acquisition strategy. This role oversees planning, execution, and optimization of digital campaigns across paid, organic, and social media channels. As a key contributor to revenue growth, the Digital Marketing Lead plays a central role in strengthening the brand's online presence and scaling e-commerce performance.

The ideal candidate brings strong leadership capabilities, hands-on digital marketing expertise, and a passion for data-driven growth. This role combines strategic planning with tactical execution and requires close collaboration with product, content, and creative teams.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies for traffic, acquisition, and retention.
• Manage paid advertising campaigns across Google Ads, Meta Ads , and other performance channels.
• Lead SEO, SEM, social media , and marketplace visibility initiatives.
• Oversee content planning, creative alignment, and brand consistency across all digital assets.
• Monitor analytics, dashboards, and KPIs, leveraging insights for continuous campaign optimization.
• Collaborate with product, catalogue, and design teams to support campaign objectives.
• Optimize campaigns for ROI, customer engagement, and conversion performance.
• Mentor digital marketing executives and foster a high-performance team environment.
• Manage external agencies, freelancers, and marketing vendors.
• Prepare and present performance reports, insights, and recommendations to leadership.
• Experiment with growth marketing methods, A / B tests, new platforms, and emerging channels.
• Ensure compliance with data privacy norms, tracking standards, and attribution accuracy.

Required Skills & Technical Expertise

Soft Skills

Preferred

Relative / Core Experience : 06 to 08 years

Skills Required

Seo Tools, programmatic advertising , Google Ads, mailchimp