Copywriter

The copywriter typically works in conjunction with their Copy and Art teammates, and together they provide creative execution on a client’s project. Copywriters possess excellent written and presentation skills. They work closely with the design team. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global).

Key Responsibility Area

Understanding the client’s message and objective and turning them into copy.

Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment.

The writing may range from development of short format / long format copy and content development, scripts and story board for audio visual communication and interface copy.

Constantly explores online creative / copy / content innovations and ground-breaking techniques that may enhance a client’s marketing message.

Works daily with the Art-Copy team and Sr. Copy writers to ensure all deliverables and deadlines are met.

Have understanding of brands and its positioning.

Keep abreast of latest trends in advertising.

Participate in brainstorms.

Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.

Skills

Have experience of 2-4 years

Have exceptional communication and writing skills

Great listening skills

Well versed in MS Office – Power Point Presentation, MS Word; basic familiarity with html.

Should have basic understanding of copywriting across digital channels like social media assets,

emailers, banners, multimedia production website etc.

Qualifications

Education :

B.A. in Creative Writing / Journalism / Communication Arts or equivalent

What You Can Expect from Interactive Avenues

Interactive Avenues’ vision is to make advertising more insightful, powerful, and ahead of the curve. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own : genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.