Marketing Executive

About RoleThe primary scope of this role would be to support brand building efforts on the various solution-area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.

Job responsibilities : Project management of task items basis the strategic objectives for the solution area(s)Market Understanding : Understanding of the TG, their trigger & barriers; competitive landscape, etcNew Products Development (NPD) : Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etcCommunication Development : Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etcData Analytics : Actively driving measurement & learnings for various marketing initiativesStakeholder Management : Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners / agencies / vendorsOther activities required to support portfolio management, sales support, customer service, etc to drive product / therapy success.

Location : Bangalore

What we are looking for : - Bachelor's degree in Communication, business administration, or related field.- ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing- Highly motivated & Self-driven, enthusiastic team player- Ability to manage multiple projects simultaneously- Passionate about building a consumer brand