Key Responsibilities
Content Strategy & Planning
- Develop and execute content strategies for blogs, websites, social media, newsletters, and academic communications
- Align all messaging with brand voice, institutional vision, and audience needs
Content Creation & Storytelling
Write original, engaging, and high-quality content tailored to diverse stakeholders including students, faculty, alumni, and industry partnersCraft content across multiple formats : long-form articles, micro-copy, scripts, reports, brochures, and infographicsCollaboration & Campaigns
Work closely with internal teams (design, outreach, academics) to co-create integrated communication campaignsSupport marketing and public relations with well-researched press releases, case studies, and speechesResearch & Insights
Research sectoral trends, student experiences, and institutional impact stories to generate contextual and timely contentConduct interviews with subject-matter experts, faculty, alumni, and students to develop authentic and value-driven narrativesBrand Consistency & Quality Control
Ensure uniformity in language, tone, and storytelling across all platforms and channelsEdit and proofread all outgoing content to maintain high standards of clarity, accuracy, and engagementSkills Required
Storytelling, Content Strategy, Content Writing, Content Marketing, SEO Writing