Creative Strategist

Company Description

UrbanRoof Pvt. Ltd. is the leading service provider in Pune, Mumbai, Bangalore & Delhi for Waterproofing, Repair & Rehabilitation of Building & Constructions. Our purpose is to provide a better way to handle the repair, rehabilitation, and restoration of precious property. We have a diverse portfolio for building and construction repair, rehabilitation, and restoration. For more information, please visit our website.

Role Description

This is a full-time on-site role for a Creative Strategist located in Pune. The Creative Strategist will be responsible for developing creative strategies, overseeing creative direction, conducting brand strategy, writing, and research. The Creative Strategist will work closely with various teams to align the brand's vision and mission with innovative content and marketing strategies.

Job responsibilities

Strategy development :

Create compelling creative strategies and concepts for marketing campaigns, branding, and content.

Market analysis :

Conduct market research to understand consumer demographics and behavior, identify trends, and analyze competitor strategies.

Campaign management :

Oversee the execution of creative campaigns from their initial concept to final delivery.

Cross-functional collaboration :

Work closely with multiple teams, including designers, writers, and marketers, to ensure creative concepts are implemented effectively.

Performance monitoring :

Use data and media buying insights to understand campaign performance and adjust strategies as needed.

Idea generation :

Brainstorm and generate innovative ideas to help brands stand out in the market.

Qualifications

Skills in Creative Direction and Creative Strategy

Experience in Brand Strategy

Writing and Research skills

Strong analytical and problem-solving abilities

Excellent communication and presentation skills

Ability to work collaboratively with cross-functional teams

Bachelor’s degree in Marketing, Communications, or a related field

Experience in the construction or real estate industry is a plus