Newton School - Associate Director - Growth

About Newton School

Come be part of a rocket ship that's creating a massive impact in the world of education! On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through its personalized learning platform. We are building an online Institute and solving the deep problem of the employability of graduates.

We have a strong core team consisting of alumni from IIT's and IIM's, and have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners, and a slew of angel investors including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan's Sujeet Kumar among others.

Job Description

As a AD - Growth , you will play a pivotal role in driving NST's growth through innovative strategies across marketing, product, and content-led initiatives. You'll collaborate across teams to create and execute data-driven plans, enhance brand visibility, manage customer acquisition, and optimize the growth funnel to achieve ambitious business Develop and execute a comprehensive growth strategy for Newton School of Technology (NST), integrating marketing, content, and product-led growth initiatives to achieve company objectives.

• Collaborate closely with Product, Marketing, and Revenue Operations teams to craft and implement go-to-market (GTM) plans for all business markets.
• Spearheaded marketing and content-led growth efforts, leveraging compelling content strategies to drive brand awareness, customer acquisition, and retention.
• Ensure a seamless alignment between product enhancements and marketing strategies, fostering a culture that prioritizes innovation and adaptability.
• Design and implement a holistic marketing plan balancing long-term brand-building initiatives, mid-term lead generation, and nurturing, along with short-term performance goals.
• Leverage data, analytics, and insights to measure effectiveness, optimize campaigns, and encourage structured experimentation for continuous improvement.
• Manage the marketing and growth budget to achieve sustainable and measurable results.
• Build and nurture relationships with internal and external stakeholders to enhance cross-functional collaboration and drive impactful results.

Key Requirements :

Our Way of Working :

(ref : iimjobs.com)