Managing Director - Performance Hub

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Roles And Responsibilities

Run the Performance Hub as a business. The focus is to expand Salesforce across international markets for WPP's key automotive client, centralise and improve systems and ways of working, and manage the hub commercially (billings, utilization, margin, headcount). Role is to set one operating standard across markets, connect CRM with media and platform, and drive a simple rhythm : ship, learn, scale. Analytics is oversight only; the focus is Salesforce, operations, and outcomes.

Salesforce proliferation and CRM delivery

• Expand SFMC / CRM adoption across 10+ International Markets using a single, standard blueprint (environments, data flows, consent, channels, QA).
• Industrialize multi-market journeys (email, WhatsApp, SMS, push) with reusable components, release trains and clear SLAs.
• Enforce readiness gates (brief → audience → content → QA → approval → deploy → measure) and resolve escalations quickly.
• Lift throughout while maintaining deliverability and quality.

Centralization and ways of working

P&L, Commercials and People

Experimentation and Standardization

Analytics and digital platform oversight (light)

Governance and cadence

Stakeholders

Skills And Competencies

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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Skills Required

Salesforce, Confluence, Adobe Analytics, Jira, Crm