Channel Sales Responsibilities :
Channel Development & Management :
- Develop and execute channel sales strategies aligned with organizational goals.
- Expand distribution footprint by identifying and onboarding new distributors, dealers, retailers, and channel partners.
- Strengthen relationships with existing partners to ensure loyalty, higher sales volumes, and better market penetration.
- Monitor channel performance, resolve conflicts, and ensure adherence to company policies.
Sales & Business Growth :
Own revenue and volume targets for assigned regions / national business.Develop and monitor monthly / quarterly / annual sales plans, ensuring achievement of sales KPIs.Drive sell-in and sell-out initiatives, promotions, and schemes to boost channel performance.Conduct detailed competitor and market analysis to capture new opportunities.Team Leadership :
Lead and mentor a team of Regional Sales Managers, Area Sales Managers, and Sales Executives.Define performance metrics, review productivity, and provide training and guidance.Foster a performance-driven, customer-focused, and collaborative culture within the sales organization.Channel Marketing & GTM Execution :
Collaborate with the marketing team to design channel-specific promotions, loyalty programs, and incentive schemes.Ensure effective execution of brand visibility, merchandising, and retail activation programs.Drive digital adoption across the channel (B2B portals, partner apps, CRM tools).Operations & Compliance :
Ensure smooth operations around pricing, order management, credit control, and collections.Implement systems for accurate demand forecasting and inventory management.Drive compliance to sales processes, distributor agreements, and statutory requirements.Required Skills & Qualifications :
MBA / PGDM in Sales, Marketing, or Business Management.Strong exposure to managing large-scale channel ecosystems across multiple geographies.Excellent leadership, negotiation, and conflict management skills.Strong understanding of P&L ownership, channel ROI, and sales forecasting.Exposure to technology-driven sales enablement tools (CRM, SAP, Distributor Management Systems).Preferred Qualifications :
Strong track record of scaling distribution networks and achieving aggressive growth.Ability to lead large teams across multiple regions(ref : iimjobs.com)