Digital Integration Specialist - Marketing Automation

Job Description

We are seeking a Digital Integration Specialist to own the integration of Salesforce Marketing Cloud with our global marketing systems and ensure smooth lead data handoffs to Sales. As a key member of our team, you will be responsible for integrating SFMC with CRM and third-party martech platforms, designing and maintaining API-based and native integrations for data synchronization.

You will manage lead lifecycle workflows – from capture to scoring, routing, and handoff, collaborating with Sales Ops and Demand Gen to improve attribution and funnel visibility. Your responsibilities will also include monitoring, troubleshooting, and documenting automation and data flow processes, driving martech evaluations and ensuring seamless onboarding into the ecosystem.

Requirements

• 3–6 years' experience in Marketing Operations / Marketing Automation / Martech Integrations.
• Proven hands-on experience with SFMC – Journey Builder, Email Studio, Automation Studio, Data Extensions.
• Familiarity with SF CRM, HubSpot, or Marketo.
• Strong grasp of lead scoring, routing, and attribution models.
• Basic SQL or data management knowledge.
• Experience with integration tools preferred.
• Strong collaboration and problem-solving mindset.