PPC Specialist

We are looking for a results-driven Google Ads Expert (PPC Specialist) to manage, optimize, and scale paid media campaigns across Google’s advertising platforms. The ideal candidate will have 4+ years of hands-on experience (preferably in a digital marketing agency), strong analytical skills, and a proven track record of driving ROI through performance marketing.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, YouTube, and Performance Max.
• Conduct in-depth keyword research, audience targeting, and competitor analysis.
• Optimize campaign performance via A / B testing, ad copy improvements, bidding strategies, and landing page alignment.
• Implement and manage conversion tracking using Google Tag Manager and / or GA4.
• Analyze campaign data, extract insights, and present actionable recommendations.
• Collaborate with design and content teams to develop ad creatives and landing page strategies.
• Maintain and improve Quality Score, CTR, and conversion metrics.
• Generate regular performance reports and present results to stakeholders.
• Stay updated with the latest Google Ads trends, policies, and best practices.

Required Qualifications