Audience Optimization Scientist

Data Scientist – Digital Advertising & Marketing Technology

Salary : $80,000 USD

Employment Type : Full-Time

About the Organization

We are a global technology team responsible for building and managing advanced advertising platforms that power large-scale digital marketing ecosystems. Our mission is to deliver data-driven solutions that optimize ad performance, enhance audience targeting, and enable seamless campaign execution across multiple channels. The team operates in a highly collaborative environment with members across several countries, working on cutting-edge technologies for high-traffic, low-latency systems and big data processing.

Role Overview

As a Data Scientist in our advertising technology division, you will design and implement machine learning models and optimization algorithms that drive ad delivery efficiency and maximize campaign outcomes. This role involves end-to-end ownership—from hypothesis formulation and feature engineering to deployment and continuous improvement in production environments.

Key Responsibilities

• Define optimization problems for ad delivery and establish KPIs, metrics, and monitoring dashboards.
• Perform data preprocessing, feature engineering, and model development for tasks such as price optimization, CTR / CVR prediction, and creative performance analysis.
• Conduct offline evaluations and simulations, followed by online deployment and A / B testing strategies.
• Implement MLOps practices including training / inference pipelines, drift detection, automated rollback, and governance for quality and privacy.
• Collaborate with product, engineering, and operations teams to translate business requirements into actionable data solutions.

Technical Environment

Mandatory Qualifications

Preferred Qualifications