PLG Product Marketing Manager (Mid-Level, Remote)

About Lucidya

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our suite of products, designed to make the platform self-serve and adoption seamless. We are seeking a Product Marketing Manager (PMM) to lead the strategic orchestration of PLG initiatives.

About the Role

You will own lifecycle messaging, go-to-market positioning, and campaign execution to drive user adoption, engagement, and trial-to-paid conversions . Every interaction, from an email, tooltip, or explainer video to a landing page or demo, should align with PLG principles of clarity, relevance, and velocity .

This role is perfect for someone who thrives on crafting persona-driven onboarding, orchestrating lifecycle campaigns, and optimizing adoption funnels in a fast-paced SaaS environment.

What You’ll Do

• Define PLG adoption strategy : Map user journeys (awareness → signup → activation → adoption → retention), identify friction points, and establish success metrics.
• Segment ICPs and personas : Prioritize audiences based on behavioral insights and tailor messaging to their needs.
• Build learning & enablement assets : Create knowledge hubs, tutorials, walkthroughs, videos, and demos to drive adoption and reduce friction.
• Plan & execute lifecycle campaigns : Design onboarding, trial upgrade, renewal, and in-app campaigns using tools like HubSpot, Intercom, WebEngage, or CleverTap.
• Draft landing pages & demo messaging : Collaborate with PMs and Designers to create persona-driven landing pages, demo flows, and SEO content aligned to funnel goals.
• Manage analytics & dashboards : Define event taxonomy, configure dashboards, and monitor performance with Analysts.
• Oversee PLG tool stack : Manage adoption, automation, analytics, and engagement tools (e.g., UserPilot, Amplitude, Storylane, HubSpot).
• Optimize revenue & conversions : Improve trial-to-paid conversion rates and adoption metrics by refining funnel effectiveness.
• Align lifecycle content : Ensure consistency of messaging across emails, landing pages, demos, and product experiences.
• Drive experimentation : Design, test, and iterate growth experiments that accelerate activation and retention.

Requirements

What We’re Looking For

Benefits

Why Join Us

🚀 Lead the PLG go-to-market strategy across multiple modules

🌏 Work fully remote with a collaborative global team

📚 Build deep expertise in lifecycle marketing, product adoption, and self-serve funnels

💡 Own high-impact campaigns that directly drive adoption, retention, and revenue

👉 This role goes beyond traditional Product Marketing, it’s designed for someone who wants to own adoption, self-serve growth, and lifecycle excellence in a high-growth SaaS company.