Performance Marketing Lead

Company Description

Experiences Digital , established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation . With a global footprint , we partner with brands to turn marketing into measurable impact .

Role Description

We’re looking for a Performance Marketing Lead who can bring both strategic thinking and creative intelligence to our digital campaigns across Meta, Google, and other paid channels. Should be open to work US hours.

What You’ll Do

Own the performance marketing strategy & execution across Meta, Google, and emerging platforms

Analyze creative performance and guide the design / content teams with data-backed insights

Lead experimentation with ad formats, audience segments, and creative approaches

Build performance dashboards and translate metrics into meaningful business outcomes

Collaborate with client strategy and growth teams to optimize budgets and drive ROAS

Stay ahead of the curve on ad tech, attribution, and creative optimization trends

What We’re Looking For

5+ years of experience in performance marketing / paid media strategy

Proven expertise in Meta Ads Manager, Google Ads, and Analytics tools

Strong understanding of creative optimization, audience strategy, and conversion funnels

A mix of data-driven and creative thinking

Experience leading small teams or managing multiple campaigns simultaneously