Job Description
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marketing executive develops and implements marketing campaigns across digital and traditional channels to promote a company's products or services, analyze market trends, and track campaign performance using analytics tools. Key responsibilities include conducting market research, creating content, managing social media, coordinating with other departments, and collaborating with media and external partners to build brand awareness and generate leads.
Key Responsibilities
Develop & Execute Campaigns : Plan, organize, and oversee marketing campaigns across various channels like social media, email, and traditional advertising.
Market Research : Conduct research to understand customer trends, analyze competitor activities, and identify new opportunities.
Content Creation : Create engaging content for different platforms, including websites, social media, and marketing materials, ensuring it aligns with brand messaging.
Digital Marketing : Manage and optimize social media presence, email marketing campaigns, and overall website performance to drive traffic and engagement.
Performance Analysis : Monitor and analyze marketing campaign data using analytics tools to determine effectiveness and make data-driven recommendations.
Collaboration : Work closely with other departments, such as sales, content, and design, to ensure cohesive marketing efforts.
Brand Management : Maintain a cohesive brand image across all platforms and ensure all marketing materials adhere to brand guidelines.
Event Support : Organize and participate in promotional events, product launches, and trade shows.
Key Skills
Communication : Strong verbal and written communication skills are essential for content creation and collaboration.
Analytical Skills : Ability to interpret data, analyze trends, and make data-driven decisions.
Creativity : Capacity to devise innovative concepts and strategies for marketing campaigns.
Technical Proficiency : Familiarity with digital marketing platforms, content management systems, and analytics tools.
Organizational Skills : Ability to manage multiple projects and priorities simultaneously.
Business Acumen : A deep understanding of business objectives and how marketing efforts contribute to them.
Requirements
Proven experience as a sales executive or relevant role. Proficiency in English. Excellent knowledge of MS Office. Thorough understanding of marketing and negotiating techniques. Fast learning speed and a passion for sales Self-motivated with a results-driven approach. Aptitude in delivering attractive presentations. A high school degree
Sales Marketing • New Delhi, Delhi, India