Digital Growth Specialist

Job Description

We are seeking a highly skilled Performance Marketing Executive to join our team. As a Performance Marketer, you will be responsible for executing and optimizing paid campaigns across multiple digital channels.

You will analyze performance, manage budgets, and experiment with creatives and targeting to maximize ROI.

• Plan, launch, and optimize app install campaigns on Google Ads (UAC) and Meta Ads (Facebook / Instagram).
• Monitor campaign performance, analyze KPIs, and optimize toward CPA, ROAS, and retention goals.
• Conduct A / B testing of creatives, ad copies, and targeting strategies to maximize performance.
• Collaborate with the design / content team to develop high-performing ad creatives.
• Stay up-to-date with digital marketing trends, bidding strategies, and mobile advertising best practices.
• Provide regular reports and insights to stakeholders on campaign performance and improvement areas.
• Manage budgets effectively to ensure maximum efficiency and scalability.

Requirements

Technical Skills :

Soft Skills :

Benefits