[03 / 10 / 2025] Entrepreneur in Residence

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

Role Overview

We are seeking an innovative and entrepreneurial-minded individual to join as an Entrepreneur-in-Residence (EIR). You will be instrumental in driving our growth and transformation by identifying, validating, and scaling new business opportunities. Working closely with Traya’s leadership, you will shape Traya’s roadmap and take ideas from zero-to-one.

Key Responsibilities

• Own Category P&L & Operating Cadence : Set revenue, margin, and efficiency targets for the category; run weekly / monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
• Growth Strategy & Portfolio Architecture : Define segment focus, propositions, pricing / packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
• Experimentation at Scale : Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale / kill decisions.
• Full-Funnel Ownership : Orchestrate acquisition → conversion → retention levers end-to-end; tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
• Team Leadership & Org Enablement : Hire and lead a cross-functional squad; set OKRs, coach for performance, and drive adoption of playbooks through SOPs and change management.
• Analytics, Forecasting & Risk : Stand up trustworthy dashboards and models (cohort, funnel, demand / supply), run scenario planning, and proactively mitigate revenue risk.
• Execution Excellence & Governance : Convert strategy into quarterly plans, manage dependencies and partners, and uphold high standards on data hygiene, compliance, and review rituals.
• Efficiency & Automation : Continuously improve processes and internal tools; deploy automation and AI where material to speed, accuracy, or cost—scaling growth at optimal unit economics.

What We’re Looking For

Why Join Us

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.