SEO Lead

About Us

Volopay is a Y Combinator–backed startup that combines corporate cards, bill payments, approvals, expense reimbursements, and accounting automation into a single platform. We empower businesses to manage, grow, and succeed with a cross-platform solution that delivers enhanced functionality across financial operations. We are trusted by some of the world's top investors and have been recognized as one of the most influential fintech startups in Southeast Asia.

Role Overview:

We're seeking an entrepreneurial SEO Lead with 4-6 years of experience to drive our organic growth strategy. This is a hands-on IC role with leadership responsibilities, perfect for someone who combines deep SEO expertise with a builder mentality, AI fluency, and cross-functional collaboration skills.

You'll own our end-to-end organic growth from awareness, acquisition, to activation and revenue. Improve organic visibility across traditional search engines, LLM platforms, while partnering across product, engineering, sales, and customer success to create sustainable growth loops.

Key Responsibilities:

Core Responsibilities (70% - SEO & Organic Growth)

• Own and execute comprehensive SEO strategy covering traditional search, LLM optimization (LLMOps), GEO/AEO
• Conduct advanced keyword research, competitor analysis, and search intent mapping across evolving search platforms
• Drive technical SEO improvements including site architecture, page speed, Core Web Vitals, structured data, and crawlability
• Develop and execute content strategies that rank in both traditional SERPs and AI-generated answers
• Build and optimize programmatic SEO initiatives and scalable content systems
• Design and implement self-sustaining growth loops leveraging SEO, user-generated content, and product features
• Build AI-powered automation for content optimization, reporting, and opportunity identification
• Create scalable frameworks for programmatic landing pages, internal linking, and content clusters
• Leverage AI tools (ChatGPT, Claude, automation platforms) to 10x productivity and output
• Analytics & Performance - Own organic traffic goals, conversion metrics, and revenue attribution from organic channels
• Manage a team of SEO + content

Cross-Functional Collaboration (30%)

• Collaborate with engineering & product teams to build SEO into product roadmap and feature development
• Develop and maintain case studies, success stories, and ROI documentation for sales team, along with managing market-specific ISRs
• Provide organic performance insights to inform sales strategy and positioning
• Collaborate on competitive intelligence and market positioning
• Work with CS team to identify customer stories and testimonials for content creation
• Optimize onboarding materials,customer-facing resources for search
• Create and maintain customer case studies showcasing measurable results
• Maintain and optimize lead capture forms, landing pages, and conversion assets

Skills & Qualifications:

4-6 years of hands-on SEO experience with proven track record of driving organic growth

Deep understanding of technical SEO, on-page optimization, and content strategy

Demonstrated experience optimizing for LLMs, GEO, AEO, or emerging AI search platforms

Proven ability to design and implement growth loops and scalable acquisition systems

Experience moving fast in ambiguous environments with limited resources

Advanced user of AI tools (ChatGPT, Claude, etc.) for content, analysis, and automation

Experience building automated workflows, scripts, or no-code solutions for SEO at scale

Excellent written and verbal communication skills

Project management skills to juggle multiple initiatives simultaneously

Understanding of conversion rate optimization (CRO) and user experience (UX)

Previous experience mentoring or leading junior team members

Our Culture

At Volopay, you'll thrive among passionate, talented individuals who bring energy into everything they do. Our team's diversity is our strength, with musicians, entrepreneurs, athletes, and more contributing their unique talents. We value independence and trust you with ownership, encouraging innovative thinking and accountability.

Our culture is rooted in:

• Ownership – Freedom with responsibility; taking initiative and excelling
• Results – A bias for action and a can-do attitude
• Curiosity – Learning continuously, wearing multiple hats, and embracing new challenges

Join Volopay for a vibrant, dynamic environment where innovation thrives and individuality shines.

Skills Required
Content Strategy, Seo