Lead Digital Marketing Intelligence Analyst

We are looking for a highly skilled

Senior Digital Marketing Analyst

to drive data-driven marketing strategies and optimize digital campaigns. The ideal candidate will be proficient in

SEO, SEM, PPC, social media analytics, web analytics, and conversion rate optimization

• . This role requires deep analytical skills, the ability to interpret marketing data, and a strong understanding of consumer behavior.

Location : Kochi,Vyttila

Develop and execute digital marketing strategies using

SEO, SEM, PPC, social media, and email marketing

Analyze

website traffic, campaign performance, and audience behavior

using Google Analytics, Google Ads, Facebook Ads Manager, and other analytics tools.

Monitor and optimize

ROI for digital marketing campaigns

, identifying growth opportunities.

Conduct

A / B testing and conversion rate optimization (CRO)

to improve campaign performance.

Generate

data-driven insights

and present actionable recommendations to stakeholders.

Stay updated with

industry trends, competitor strategies, and emerging digital marketing technologies

Collaborate with cross-functional teams, including content, design, and development, to improve user experience and engagement.

Required Skills & Qualifications

Bachelor’s degree

in Marketing, Business, Analytics, or a related field.

Minimum

3+ years of experience

in digital marketing analytics.

Expertise in

Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, SEO tools (Ahrefs, SEMrush, Moz), and CRM platforms

Strong knowledge of

performance marketing, data analytics, and digital attribution models

Excellent analytical, problem-solving, and communication skills.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.