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Demand Manager

Demand Manager

Py Olliv Pvt LtdChennai, Tamil Nadu, India
1 day ago
Job description

Position Overview

The Sales & Demand Manager is responsible for driving total hotel revenue by managing both offline and online business segments , including Corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), Travel Trade, and OTA Distribution Channels) .

The role combines proactive sales, digital distribution management, market analytics, and strategic pricing to achieve the hotel’s room, banquet, and F&B revenue targets while upholding brand standards of service, integrity, and excellence.

Key Responsibilities

1. Revenue Generation & Business Development

  • Achieve and exceed monthly, quarterly, and annual revenue targets across Rooms, Banquets, and F&B.
  • Develop and execute sales and demand action plans for all market segments (Corporate, MICE, Leisure, Travel Agents, OTA, etc.).
  • Conduct proactive sales calls, client meetings, and property site inspections to generate leads and conversions.
  • Identify new business opportunities through competitor research, market trends, and industry networking.
  • Negotiate rate contracts, proposals, and event quotations in line with pricing strategies.
  • Collaborate with the Revenue Manager to optimize rate structures, promotions, and yield management.

2. Client Relationship & Account Management

  • Maintain and strengthen relationships with key corporate, MICE, and travel trade accounts.
  • Develop new business accounts to expand the property’s revenue base.
  • Manage client correspondence, proposals, and follow-ups professionally and promptly.
  • Host client familiarization (FAM) trips, appreciation events, and networking sessions to enhance loyalty.
  • Ensure a high level of client satisfaction and repeat business through personalized service delivery.

    • 3. Market Intelligence & Reporting

  • Analyze pickup trends, competitor pricing, and market demand to identify growth opportunities.
  • Prepare and present weekly and monthly sales and OTA performance reports to management.
  • Use analytical tools (RateGain, OTA Insight, STR, or Excel) to support pricing and revenue optimization decisions.
  • Track and evaluate the ROI of promotions, campaigns, and partnership activities.

    • 5. Coordination & Team Collaboration

  • Work closely with Front Office, Reservations, Banquets, and F&B teams to ensure seamless execution of bookings and events.
  • Align with Operations for VIP and high-value guest requirements.
  • Support the Director of Sales in mentoring and guiding junior sales and reservations executives.
  • Coordinate with Finance for OTA reconciliation, commission verification, and payment tracking.
  • Ensure smooth collaboration between sales, marketing, and revenue functions for unified revenue strategy execution.

    • 6. Brand Standards & Compliance

  • Ensure all sales materials, communications, and online content reflect brand identity and quality standards.
  • Maintain client and OTA data accuracy in CRM and property management systems (Delphi, Opera, OnQ, SynXis, or IHG Concerto).
  • Uphold ethical business practices, confidentiality, and compliance with data protection policies.
  • Represent the hotel brand with integrity, excellence, and professionalism at all times.

    • Qualifications & Requirements

  • Bachelor’s Degree in Hotel Management, Business Administration, Marketing, or E-Commerce.
  • 3–6 years of experience in Hotel Sales and / or OTA Distribution , preferably with leading brands (Hilton, Taj, IHG, Marriott, Hyatt, etc.).
  • Strong understanding of Revenue Management Principles , Online Channel Distribution , and Corporate / MICE Sales .
  • Proficiency in MS Office , CRM tools , and Channel Management Systems (SiteMinder, Staah, RateTiger, TravelClick) .
  • Excellent negotiation, communication, and presentation skills.
  • Analytical mindset with attention to detail and accuracy.
  • Knowledge of regional market trends in Chennai and Coimbatore hospitality sectors preferred.

    • Key Performance Indicators (KPIs)

  • Achievement of total revenue and room night targets.
  • Growth in new account acquisition and OTA contribution.
  • Improvement in ADR, RevPAR, and overall profitability.
  • OTA ranking, visibility score, and rate parity compliance.
  • Client satisfaction and repeat business rate.
  • Timely submission of reports, forecasts, and performance reviews.

    • Work Environment

  • Dynamic and results-driven hospitality environment.
  • Coordination with cross-functional teams and OTA partners.
  • Flexible working hours, including weekends and evenings during key events or business surges.
  • Occasional travel for sales calls, trade fairs, or OTA meetings.

    • Core Competencies

  • Analytical Thinking : Interprets data and transforms insights into revenue actions.
  • Commercial Acumen : Balances pricing, profit, and demand strategies effectively.
  • Collaboration : Builds synergy across sales, marketing, and revenue functions.
  • Adaptability : Responds proactively to changing market and digital trends.
  • Innovation : Creates fresh strategies to drive conversions and client engagement.
  • Integrity & Excellence : Upholds the brand promise through ethical, high-quality performance.
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    Manager • Chennai, Tamil Nadu, India