Assistant Manager Customer Marketing

Position Name : State Customer Marketing Executive

Level : 6A , Assistant Manager

Reports to : State Customer Marketing Manager

PURPOSE OF THE ROLE : The role looks at supporting the SCMM in delivering the NSV and market share objectives.

The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor / vendor management, capability building and managing all documentation to ensure smooth implementation of the plan.

TYPICAL ROLE REQUIREMENTS

Qualification : MBA in Sales and Marketing

Experience :

• 2-7 years’ experience in FMCG / Alco-Bev sales

Knowledge & skills :

Best suited for someone who

AREAS OF RESPONSIBILITY

1 Outlet Management

acknowledgement and clearance of the bills as per PO

promotional elements and gifts at outlets as per Activity calendar

shop signage / gondolas etc

team

register, bills, POs, GRAs, PR and attendance of the sales team

contract and get required sign -off for PO payments

2 Brand communication and visibility

imperatives

brand visibility, imagery, creating demand through consumer winning activations and

leveraging USL portfolio for effective sell-in & sell-out.

3 Budget

4 Analytics

defining actionable learning for improvement.

the competitor analysis and performance wrt the plan

5 Train promoters for optimum performance

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.