We are seeking an Associate Director – Media and Design to help drive and scale our media and visual content strategy of educational materials within the EdTech landscape. In this leadership role, you will play a critical part in visualising and executing high-impact media solutions, mentoring creative teams, and advancing innovation through emerging tools and technologies. You will collaborate closely with senior stakeholders and guide mid-level talent to deliver next-generation learning experiences that are visually compelling, globally relevant, andpowered by intelligent media workflows.
Key Responsibilities
Design and Media Leadership
- Lead the conceptualization and development of digital learning assets including microlearning modules,blended and self-paced courses, motion design, and immersive media (AR / VR / XR).
- Ensure all design and media outputs meet instructional integrity, brand alignment, accessibility, and project-specific quality standards.
- Collaborate with instructional design and engineering teams to ensure seamless integration of visual and media elements within digital learning environments.
AI & Automation Integration
Lead the exploration, testing, and adoption of AI-powered tools (e.g., ChatGPT, Synthesia, Pictory, Descript, Canva Magic) for accelerated design, localization, personalization, and media creation.Embed automation and generative AI into media production pipelines to drive scale, reduce turnaround time, and maintain creative quality.Customer-Focused Innovation
Understand and translate client and market expectations into innovative, scalable, and high-impact design and media solutions.Represent the design and media function in pre-sales, solutioning, pilot reviews, and stakeholder presentations.Team Mentorship & Capability Building
Inspire, coach, and upskill a cross-functional team of designers, video editors, animators, and media producers.Organize knowledge-sharing sessions, tool-based workshops, and sprint reviews to promote continuous team development.Innovation & Industry Alignment
Maintain a strong pulse on global trends in design, media, AI, learner engagement, and content automation.Lead initiatives to evaluate and integrate emerging technologies and creative methodologies that enhance content quality and learner impact.Education :
B.Des or M. Des is a must.
Preferred Experience
A minimum of 12 years of experience in media and design, including at least 5 years in a leadership or project management role, preferably within the Media, Design, or EdTech domains.
1. Experience in Global Learning Deployments / Enterprise Tech Clients / Educational Institutions.
Proven ability to work on content / media projects for global audiences, adhering to regional guidelines, localization needs, and cultural sensitivities.Comfortable adapting design / media approaches for large-scale deployments across geographies or learning environments.2. Familiarity with K-12, Workforce Development, Certifications, or Technical Skill-Based Learning
Experience designing or producing content for online courses, apps, games, certification programs, vocational training, or professional upskilling.Understanding of pedagogy, adult learning principles, digital credentialing, and skills-first design approaches.3. Leadership with implementing GenAI in Learning / Training Environments.
Hands-on development with Generative AI tools (e.g., ChatGPT, Midjourney, Synthesia, RunwayML) applied to content creation, localization, or media automation.Ability to evaluate and integrate AI-driven solutions in design and media workflows to improve efficiency and creativity.Keeps abreast of ethical considerations and accuracy validation in AI-assisted content development.4. Strong Storytelling, Visualization, and Data Interpretation Skills
Expert at designing narrative-driven, visually engaging learning experiences that improve comprehension and retention.Ability to convert complex educational or technical data into clear visual media (infographics, dashboards, explainer videos).5. Demonstrated Ability to Manage Cross-Functional Teams and Support Stakeholder Communication.
Collaborates effectively with Instructional Designers, SMEs, Tech Leads, and PMs to ensure cohesive delivery.Confident in presenting media strategies or prototypes to internal and external stakeholders, incorporating feedback into final products.LearningMate is an equal opportunity employer. We commit to celebrate diversity, equity and inclusion in the workplace.
