Ecommerce Marketing Manager

Job Title :

E-commerce Marketing Manager – D2C

Job Summary :

We are seeking an experienced and results-driven E-commerce Marketing Manager to lead our Direct-to-Consumer (D2C) business growth . The ideal candidate will be responsible for creating and executing digital marketing strategies, optimizing customer acquisition and retention, and driving sales across e-commerce platforms.

Key Responsibilities :

• Develop and execute end-to-end D2C marketing strategies to increase traffic, conversion, and revenue.
• Manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and other paid media channels .
• Drive SEO, SEM, email, SMS, WhatsApp, influencer, and affiliate marketing initiatives.
• Monitor and analyze customer journey, funnel performance, and ROI to maximize growth.
• Work closely with the content, design, and product teams to create impactful campaigns.
• Plan and execute retention strategies through CRM, loyalty programs, and personalized campaigns.
• Conduct regular market research & competitor analysis to identify growth opportunities.
• Manage e-commerce sales channels, including website, marketplaces, and brand-owned apps .
• Track KPIs such as CAC, LTV, AOV, ROAS, and conversion rates , and present reports to management.

Requirements :

Key Skills :

Skills Required

Shopify, funnel optimization , Hubspot, Google Ads, Data Analysis, Content Marketing, Google Analytics, Performance Marketing, Seo