Lead Analyst - SEO

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe's Companies Inc.

Lowe's is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. www.Lowes.com

About Lowe's India

Lowe's India, the Global Capability Center of Lowe's Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe's India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About The Team

The Enterprise SEO Team ensures that Lowe's digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, metadata, and technical elements while conducting ongoing competitive analysis.

Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com.

Job Summary

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Sample Manager functions to elaborate on: executing direction from leadership, delivering results that align with strategic objectives, communicating critical information to other teams, managing vendor relationships, developing processes that align to organizational goals, specific technical skills required for managing a process.

The Lead Analyst - SEO is responsible for driving enterprise-level SEO strategy, execution excellence, and analytics-led decision-making to accelerate organic growth across our digital site operations. This role leads complex SEO initiatives across content, technical SEO, and automation while serving as a subject-matter expert and thought partner to business, product, and technology stakeholders.

Core Responsibilities

• Lead end-to-end SEO initiatives across on-page, technical, and content optimization to drive sustainable organic growth
• Analyze industry trends, algorithm updates, user behavior, and competitive landscape to define best practices and strategic opportunities
• Own advanced keyword research frameworks and search intent mapping to support enterprise content and product strategies
• Guide optimization of site content, metadata, and technical elements using tools such as SEMrush, Botify, Google Search Console, Screaming Frog, Ahrefs and other SEO tools
• Partner with Product, Content, Engineering, Marketing, and Site Operations teams to ensure SEO requirements are embedded into roadmaps and execution plans
• Monitor and interpret traffic, rankings, engagement, and conversion performance using Adobe Analytics
• Develop and maintain executive-ready dashboards, datasets, and insights for Weekly Business Reviews (WBRs) and Monthly Business Reviews (MBRs) decks.
• Define SEO success metrics and measurement strategies (quantitative and qualitative), including benchmarking and experimentation frameworks
• Drive automation, tooling enhancements, and process improvements to increase efficiency and scalability of SEO operations
• Provide thought leadership and mentorship to analysts, reviewing work quality and guiding analytical rigor
• Translate complex data into clear, actionable insights that influence decision-making across leadership and cross-functional teams
  
  

Years Of Experience

• 5+ years of experience in SEO, and digital analytics
• 3+ years of experience in online retail, e-commerce, or large-scale digital platforms
• Proven experience leading or owning enterprise SEO initiatives end-to-end
  
  

Education Qualification & Certifications (optional)

List the education, certification, work experience and skills required to minimally qualify an individual for the job.

• Bachelors Degree (B.Tech Preferred)
  
  

Primary Skills (must Have)

• Strong analytical and problem-solving skills with a data-driven mindset
• Hands-on expertise with 2 or more SEO platforms (SEMRush, SEOclarity, Botify, Ahrefs)
• Advanced experience with Adobe Analytics / Google Analytics
• Ability to operate effectively in a fast-paced, dynamic environment
• Strong execution skills with a track record of driving operational excellence
• Excellent verbal, written, and technical communication skills, including executive-level storytelling
• Advanced proficiency in MS Office Suite (Excel, PowerPoint, Word, Outlook)
• High attention to detail with a proactive, ownership-driven mindset
  
  

Secondary Skills (desired)

• JIRA workflow management (dashboards, reporting, JQL-based analysis)
• Exposure to automation, scripting, or SEO tooling customization
  
  

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Skills Required
Digital Analytics, Ms Office Suite, Google Analytics, Adobe Analytics, Seo, Google Search Console