Performance Marketing Executive

Role: Performance Marketing Executive

Experience: 2- 8 years

Location: Chennai

Key Responsibilities:

• Campaign Execution & Optimization:

Manage and optimize digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn to achieve business goals (e.g., customer acquisition, lead generation).

• Performance Analysis:

Track and analyze campaign performance metrics such as ROAS, CPA, CPL, CTR, and conversion rates using tools like Google Analytics and Facebook Ads Manager.

• A/B Testing & Experimentation:

Conduct A/B tests on ads, creatives, landing pages, and audience segments to continuously improve performance and drive better results.

• Budget Management:

Oversee and optimize marketing budgets across channels, ensuring effective allocation and maximum ROI for all paid campaigns.

• Cross-Functional Collaboration:

Work closely with the creative, content, and product teams to align on campaign messaging, design, and strategy.

• Reporting & Insights:

Provide regular performance reports to stakeholders, including actionable insights and recommendations to enhance campaign outcomes.

• Customer Acquisition & Conversion:

Drive customer acquisition strategies through paid media while focusing on optimizing conversion rates across funnels.

• Market Trend Awareness:

Stay updated with the latest digital marketing trends, tools, and platform updates to leverage new strategies for campaign growth.

• Tool Proficiency:

Utilize marketing tools like Google Ads, Facebook Ads Manager, Google Analytics, and other performance tracking platforms to manage campaigns and analyze results.