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Social Media Manager
Anti LabelAhmedabad, Gujarat, India1 day ago
Job description0-3 years in social for a D2C / fashion / consumer brand. A strong portfolio : 5+ reels, 3+ carousels, at least 1 campaign case study with numbers. Hands-on with mobile video, CapCut / Premiere, Lightroom / Photoshop, and scheduling tools (Meta Suite, Buffer, etc.). Comfort with analytics and A / B testing; basic understanding of paid social. Excellent written English; bonus if you can write simple, clear Hindi / Gujarati. Experience with product flat-lays, studio lighting, and on-model shoots. UGC / influencer management and contract basics. Shopify basics for swapping banners / creative. Type : Full-time, on-site (Ahmedabad) with frequent shoots. Compensation : ₹3-5 LPA + performance bonus Perks : Product credits, shoot allowances, learning budget, fast-track growth.
About Anti Label :
We’re a fast-growing, Ahmedabad-based D2C apparel brand known for premium basics (polos, round-necks, Henley's) with a clean, product-first aesthetic. If you live on Instagram / Twitter / LinkedIn, love turning ideas into scroll-stoppers, and can own growth end-to-end..let’s talk.
What you’ll do :
- Own the content calendar across Instagram, Twitter (X), and LinkedIn; plan weekly themes, shoots, captions, hooks, and CTAs.
- Produce and publish high-quality reels, carousels, and stories ; coordinate shoots (models, locations, props), and manage edits.
- Lead community & creator programs : reply to DMs / comments, seed UGC, manage micro-influencers, track deliverables.
- Run social launches for new colours / drops; craft countdowns, teasers, reveal assets, and post-launch recaps.
- Track metrics (reach, saves, ER, CTR, sessions) and iterate; present weekly dashboards & insights.
- Partner with performance marketing for ad-ready creatives and with the website team for on-site banners / UX.
- Guard brand voice : minimalist, proof-led, transparent, no fluff.
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Nice-to-have :
Role details :
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Social Media Manager • Ahmedabad, Gujarat, India
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