Ad Signals Engineer (Adtech / Martech & Analytics)

AdZeta is an end-to-end data‑intelligence & activation platform that helps advertisers acquire high-value customers using the power of predictive LTV modeling.

Location : Remote (North America time zones)

Team : Ad Signals, Data & Activation (pLTV)

Type : Full-time (open to Senior, Staff, or Principal leveling)

The Mission :

The right candidate will own the end-to-end pipeline that converts predictions into bid-ready, calibrated pLTV signals , and reliably activates those signals across Meta (CAPI), Google (OCI / Enhanced Conversions + Value Adjustments) and Amazon (AMC→DSP) . You’ll build resilient GCP pipelines, shape / monitor predictions, and ship server-side conversions that move ROAS, not just dashboards.

Roles & Responsibilities

Feature & modeling interface

• Partner with ML to operationalize user-level pLTV features (RFM, product mix, acquisition metadata) with point-in-time joins .
• Productionize Vertex AI training & batch / online scoring (Pipelines, Feature Store, Model Registry).
• Own calibration (decile calibration tables, winsorization, shrinkage) for stable platform learning.

Server-side activation

Observability, reliability, and safety

Experimentation & performance

quantify impact on tROAS / CAC.

What You'll Own (KPIs)

2%, CAPI acceptance ≥99%.

0.1% lost events, <

15 min median replay SLA, pager rate trending down.

Core Qualifications :

comfort with queues & DLQs.

Compensation :

Competitive base + performance bonus tied to platform KPIs (acceptance / EMQ / lift). Senior / Staff / Principal leveling available.