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Digital Marketing Executive
CLIRNETKolkata, West Bengal, India19 hours ago
Job descriptionBachelor’s degree in Marketing, Communications, Business, or a related field. 2 - 3 years of hands-on experience in executing email, SMS, WhatsApp, and LinkedIn campaigns. Proficient in at least two of the following tools / platforms : Mailchimp, HubSpot, Twilio, Gupshup, Salesforce Marketing Cloud, LinkedIn Campaign Manager. Strong organizational skills with the ability to manage multiple campaigns simultaneously. Detail-oriented with excellent QA skills and a proactive problem-solving mindset. Working knowledge of HTML for email formatting and UTM tagging is a plus. Familiarity with privacy and consent requirements (e.g., GDPR, TCPA, WhatsApp Business Policy).
Key Responsibilities :
- Coordinate and execute digital marketing campaigns across channels including email, social media, paid search, display, and web.
- Collaborate with cross-functional teams (creative, product, IT, analytics) to ensure smooth campaign rollout and alignment with marketing objectives.
- Campaign set-up and testing in tools such as Google Ads, Meta Business Manager, LinkedIn Ads, email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud), and CMS platforms.
- Track campaign execution metrics (delivery rate, turnaround time, error rate, etc.) and provide reports to stakeholders.
- Assist in budget tracking, invoice management, and vendor coordination related to digital campaign execution.
Requirements :
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Digital Marketing Executive • Kolkata, West Bengal, India
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