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TTK Healthcare
Brand Manager - FMCGTTK Healthcare • Chennai, IN
Brand Manager - FMCG

Brand Manager - FMCG

TTK Healthcare • Chennai, IN
30+ days ago
Job description
KEY RESPONSIBILITIES:
  • To create and execute the Brand Plan for India's leading wellness brand (Skore).
  • Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs.
  • Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies.
  • Develop and provide effective Product, Packaging & communication briefs to internal & external agencies.
  • Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,
  • Carry out efficient Media planning and execution across all mediums.
  • Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams.
  • Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel Euromonitor, etc.,) and continuously adapt brand strategies and programs.
  • Generate MIS and analytical reports for management reviews.
DESIRED CANDIDATE PROFILE:
  • Has an MBA from a premier institute, with 6 - 8 years of proven brand management experience in relevant categories- OTC/FMCG, with minimum of one year experience in front line sales management.
  • Has good exposure in working agencies with regard to TVC, print media, etc.,
  • Has strong strategic thinking and analytical skills.
  • Has reasonable exposure to digital marketing technologies.
  • Has persuasive communication skills.
  • Has a strong command of English and Hindi (good speaking fluency at least).
  • Willing to travel extensively for market visits, campaigns, etc.,
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Brand Manager - FMCG • Chennai, IN

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