Digital Marketing Manager

About Us :

RBC Worldwide is a 25+ year-old brand communication company specializing in branding, digital marketing, advertising, market research, and PR. We partner with clients across industries to create impactful strategies that build strong brands and deliver measurable growth. We are now looking for a dynamic Digital Marketing Manager to lead our digital initiatives and drive client success.

Role Overview :

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing strategies across multiple platforms. This role involves leading client campaigns, managing a team, coordinating with creative and strategy departments, and ensuring high ROI from digital activities.

Key Responsibilities :

• Develop and execute comprehensive digital marketing strategies for clients across industries.
• Manage end-to-end digital campaigns on Meta, Google Ads, LinkedIn, YouTube, and emerging platforms.
• Drive SEO, SEM, social media, performance marketing, and content marketing initiatives.
• Oversee campaign budgets, track KPIs, and deliver monthly / quarterly reports to clients.
• Lead a team of digital executives, content creators, and performance marketers.
• Collaborate with design, copy, and strategy teams to deliver integrated campaigns.
• Stay updated with the latest trends, tools, and technologies in digital marketing.
• Manage client relationships, ensuring strong communication and satisfaction.
• Optimize websites, landing pages, and ad creatives to boost conversion rates.
• Monitor competitor activities and recommend innovative strategies for growth.

Key Skills & Requirements :