Product Executive

Skills :

Product Executive, Marketing, Market research, Promotion Planning, Marketing tools, Strategic Thinking, Product Launch, Product Lifecycle Management,

Position : Product Executive

Experience

Need Sales experience of >

1 year

Prior Product executive experience or working in agency

Have handled a brand individually or 1 key account

Industry : Healthcare / Pharma / MedTech

Department : Marketing / Product Management

Therapy Area Experience : Urology / Gastroenterology / Neurology Preferred

Role Overview

The Product Executive plays a critical role in managing the end-to-end journey of a product from conceptualization to commercialization. This role bridges strategy and execution by supporting product development, market research, promotional planning, and coordination with internal teams to ensure product success in a competitive market.

Key Responsibilities

• Product Strategy & Market Insights
• Assist in formulating product strategies based on current trends, competitive landscape, and customer needs.
• Conduct in-depth market research, customer segmentation, and competitor analysis.
• Identify new opportunities for product expansion or repositioning.
• Marketing Content & Promotional Planning
• Collaborate with the clinical / medical team to create brochures, flyers, visual aids, digital assets, and campaign content.
• Coordinate with agency for timely development of promotional material.
• Support the execution of marketing campaigns (print, digital, on-ground) across geographies.
• Sales Enablement & Training Support
• Create training presentations, product monographs, FAQs, and objection-handling tools for the sales team.
• Work closely with field teams to understand their challenges and develop support tools accordingly.
• Organize and support sales team meetings, product launches, and customer engagement activities.
• Train sales team on usage of promotional material
• Min 5 days of field work with interaction with KOLs and KBLs.
• Product Performance Tracking
• Monitor KPIs such as sales volume, market share, and campaign effectiveness.
• Maintain dashboards and reports for review.
• Gather feedback from customers and field teams to support continuous product improvement.
• Operational Support
• Maintain accurate product documentation, data sheets, and marketing collaterals.
• Track inventory of promotional materials and coordinate courier dispatches as needed.
• Help manage vendor relationships, budget tracking, PO generation and invoice processing.

What We're Looking For

Skills Required

Strategic Thinking, Promotion Planning, Market Research, Product Executive, Ms Powerpoint, Product Lifecycle Management, Marketing Tools, Product Launch, Marketing