Senior Product Manager
Praja AppHyderabad, Telangana, India2 days ago
Job descriptionRemove creation friction with the Posters PM : improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp / print bundles; run weekly experiments. Architect offer routing (not price changes) : annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support). Co‑own onboarding narrative : vernacular flows, festival / civic calendar prompts; personalize early value using geo & role context (village / mandal / ward). Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality. p95 Time‑to‑Aha Visit→Trial +20–30%; Trial→1st Payment +15–20% via routing + copy. ≥4 experiments / month, 3+ years in product, including 1–2 years directly on growth / activation / conversion for consumer apps. Fluency with UPI AutoPay basics and how billing choices influence trial→paid. Deep comfort with funnel analytics, causal testing, cohorting, and MDE thinking. Strong vernacular sensitivity ; shipped for Hindi + one South Indian language (or similar). High agency, crisp writing / microcopy, and tight collaboration with design / eng / DS
Company Description
Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network.
Role Description
SPM Growth (Acquisition & Activation)
Location : Hyderabad, India (hybrid; travel to tier‑2 / 3 districts as needed)
Reports to : CPO
Who you serve : Local leaders at village / mandal levels in Bharat
Scope : Own the path Acquisition → Aha (Activation) → Trial Onboarding → 1st Payment
Role Mission
Reduce Time‑to‑Aha and raise D1 (Day‑1 activation) to pre‑agreed targets.
Lift Visit→Trial and Trial→1st Payment while protecting retention guardrails.
Increase annual mix (₹2,400 / yr) for high‑propensity cohorts.
Outcomes You Own
- Signup → Aha Moment
- Visit→Trial conversion
- Trial→1st Payment conversion
- Annual mix (%)
- Experiment velocity : ≥ 4 tests / month
What you do
What Success Looks Like (first 90-180 days)
Must Haves
Send your resume / LinkedIn and one paragraph per shipped win (context → lever → experiment → numbers → what you’d do next) to
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Senior Product Manager • Hyderabad, Telangana, India
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