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Performance Marketing Specialist
Aifer Educationerode, tamil nadu, in11 hours ago
Job descriptionExperience running paid campaigns on Google, Meta, LinkedIn, and other platforms. Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, and Facebook Ads Manager. Hands-on experience with A / B testing and optimization methodologies. Excellent communication and cross-team collaboration skills. Experience with eCommerce platforms and advanced data analysis is a plus. Certification in Google Ads, Meta Ads or equivalent is preferred. Competitive salary and incentives. Professional growth in a fast-paced, innovative team.
Job Title
Performance Marketer
mode : On-site
Location : Chevayur, Kozhikode
About the Role
The Performance Marketer drives customer acquisition, retention, and revenue growth through strategic and data-driven digital marketing campaigns across multiple platforms. This role focuses on optimizing campaign ROI, managing ad budgets, and ensuring continuous improvement through advanced analytics and frequent testing.
Key Responsibilities
- Develop and execute performance marketing strategies targeting growth and conversion.
- Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic channels.
- Monitor, analyse, and report key metrics including CAC, ROI, CPL, CTR, conversion rates, and optimise accordingly.
- Implement A / B testing and experimentation to improve creative assets, audience targeting, and conversion funnels.
- Collaborate with content, analytics, and design teams to ensure cohesive campaign execution.
- Manage advertising budgets, bid strategies, and audience segmentation.
- Provide performance reports and actionable recommendations to stakeholders.
Requirements
Benefits
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Performance Marketing Specialist • erode, tamil nadu, in