Prachar Communications - General Manager - Content

Description: Were on the lookout for a dynamic and visionary Head of Digital Media to lead our digital media vertical and oversee the strategy, planning, and execution across multiple brands. In this leadership role, you will guide and mentor a team of media planners while driving performance-led digital campaigns that deliver measurable results. Youll build and maintain strong client relationships, collaborate with internal teams to deliver integrated campaigns, and stay ahead of the latest digital trends and innovations.

Key Responsibilities:

- Lead and coordinate the digital media planning and buying team, ensuring the effective execution of all campaigns.

- Drive ROI-focused digital campaigns, optimizing performance and enhancing client satisfaction.

- Cultivate strong, long-lasting client partnerships, ensuring their digital marketing objectives are met through strategic planning and execution.

- Collaborate with creative, data, and strategy teams to deliver integrated, multi-channel campaigns that align with brand goals.

- Stay ahead of the curve on digital trends, platform innovations, and new tools in the market to drive campaign performance.

- Guide the team in managing budgets, forecasting, and reporting on the effectiveness of campaigns.

- Develop and implement digital media strategies across platforms such as Google, Meta, OTT, and programmatic to meet client needs and business goals.

- Provide leadership, mentorship, and professional development to media planners, fostering a high-performance team culture.

What Were Looking For:

- Proven leadership experience in digital media planning and buying, with a track record of successful, ROI-driven campaigns.

- Strong client servicing and communication skills, with the ability to build lasting relationships and understand client goals.

- Expertise in leveraging Google, Meta, OTT, and programmatic platforms to execute successful digital media strategies.

- A deep understanding of digital trends, tools, and the latest platform innovations to stay ahead in a fast-changing landscape.

- Ability to collaborate seamlessly with cross-functional teams to create holistic campaigns that meet client objectives.

Why Prachar?:

- Work with leading brands and have a direct impact on their digital marketing success.

- Collaborative, innovative team culture that values creativity and forward-thinking.

- Exciting projects with immediate onboarding, so you can dive into impactful work right away.

Location: Mumbai

(ref:iimjobs.com)