Sr. Content Writer

Key Responsibilities :

• Content Creation : Develop high-quality written content such as blog posts, articles, website copy, whitepapers, case studies, and marketing materials.
• Content Strategy : Work with the content team to create and execute content strategies aligned with broader marketing and business objectives.
• Audience Research : Conduct research on customer personas, pain points, and preferences to tailor content for the target audience.
• SEO Optimization : Optimize content for search engines by integrating relevant keywords and applying SEO best practices to enhance visibility and performance.
• Content Calendar Management : Maintain a content calendar to ensure consistent delivery of content that aligns with marketing campaigns and schedules.
• Editing and Proofreading : Review and edit content from other team members to ensure accuracy, clarity, and consistency across all pieces.
• Content Promotion : Develop and execute strategies to promote content via social media, email marketing, and partnerships to expand reach and engagement.
• Analytics and Reporting : Use content analytics tools to track performance, measure engagement, and make data-driven decisions for improving content strategy.
• Collaboration : Partner with subject matter experts and cross-functional teams to gather insights and information for content development.
• Brand Voice : Ensure that all content maintains consistency with the company's brand voice, tone, and messaging.

Qualifications :

Skills Required

Cms, Html, Css, Google Analytics