Content Writer

Amber is a long-term accommodation booking platform for students and a student housing solutions provider for property operators. Amber helps 80M+ students worldwide find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment processes. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities.

We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja Capital.

About the Role :

A B2B content writer with 1-2 years of experience, specifically in B2B marketing or market research.

Assist in writing research-based detailed articles and B2B reports.

Proficient in data analysis, market research, and with a fair understanding of B2B tonality.

Proficient in SEO tools like SEMRush, Ahrefs, and other SEO practices.

Understanding of B2C content in the form of YouTube scripts, writing blog content for backlinks, guest posts, etc.

PR knowledge is an added advantage.

Proven experience in project management is preferred.

Day-to-Day Responsibilities Include :

Sound understanding of B2B and B2C content writing across multiple formats like blogs, email marketing, etc.

Edit and improve written content for each property in the assigned territory.

Write research-based B2B industry-oriented blogs for the website.

Understanding of B2B content that works best for LinkedIn, with basic LinkedIn analytics knowledge to drive high-engagement posts and increase impressions.

Keen eye for business highlights, staying updated with industry news, and strong interest in reading business reports, financial statements, etc.

Conduct SEO keyword research for inclusion in B2B and B2C blogs.

Draft YouTube scripts for property videos and scripts for YouTube Shorts.

Be responsible for B2C and B2B content creation and video transcriptions.

Ensure brand positioning and brand guidelines are met.

Set internal standard formats, proofread, and publish content as required.

Maintain a log of work with all details updated regularly.

Skills Required :

Basic knowledge and understanding of the global student housing industry for B2B and B2C content creation.

SEO tools like SEMRush, Google Keyword Planner, Ahrefs, etc.

Enthusiasm to work and ability to bring creativity to the table.

Quick learner with strong interpersonal skills and willingness to communicate and collaborate with clients, colleagues, and management.

Understanding of PR (press releases) for brand.

Prior experience in project management or event management like conducting / marketing for webinars, report launches, etc.

Proficiency in data analysis, market research, and keyword research is a must-have.

Capability to multitask, work as a team, and adhere to deadlines.

Design sensibility and ability to understand briefs for cross-team projects.

Excellent communication (written and oral) skills.

Enthusiastic, creative mindset with attention to detail.

Ability to manage multiple projects independently and meet deadlines.

Eagerness to dive in, learn, and help with whatever is needed. Eagerness to dive in, learn, and help with whatever is needed.

Ability to use CMS like Webflow has an added advantage.

Basic knowledge of the student housing industry is a plus.

Good familiarity with Excel Sheets / Google Sheets.

Profile Requirements :

Bachelor’s or Master’s in Media & Communication / Mass Communication / Journalism / Audio Visual, or any other marketing-related field.

1–2 years of experience in Marketing, Branding, B2B content writing, or other marketing-related fields.

Understanding of PR (writing brand press releases) is an added advantage.

Proven experience in project management.

Willing to relocate to Pune, as this is a work-from-office position.

What You Will Get From Amber :

Fast-paced growth with the possibility to skip intermediate levels.

Creative freedom and project authority (everything under you, just get the job done - we hate micromanagement as much as you do).

Amazing work culture (trust us when we say this).

Competitive compensation as per market standards.