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Search Engine Optimization Copywriter

Search Engine Optimization Copywriter

Britts Imperial UCThoothukudi, Republic Of India, IN
4 days ago
Job description

Department : Marketing

Reports To : Marketing Manager

Organisation : BIGNxt

Organisation Website : www.Bignxt.Com

Company Overview :

BIGNxt is a EdTech brand based out of UAE providing exceptional educational opportunities and

fostering a vibrant academic community. We are committed to innovation, excellence in teaching,

and the holistic development of our students.

Position Overview :

We are seeking a talented and creative Copywriter to join our dynamic Marketing team. The ideal

candidate will be responsible for producing engaging, high-quality content that resonates with

our target audience, supports our brand objectives, and drives enrollment and engagement. This

role requires a keen understanding of higher education, exceptional writing skills, and the ability

to collaborate effectively with various stakeholders.

Key Responsibilities :

  • Content Creation : Write compelling, clear, and persuasive copy for a variety of marketing

materials, including websites, email campaigns, social media, brochures, newsletters,

advertisements, and other promotional materials.

  • Campaign Development : Collaborate with the Marketing team to develop and execute
  • content strategies and campaigns that align with the company's goals and target audience.

  • Brand Voice : Maintain and refine the company's brand voice and ensure consistency across
  • all written communications.

  • Research : Conduct thorough research to understand the higher education landscape,
  • target audience, and competitive environment to create relevant and impactful content.

  • SEO Optimization : Implement SEO best practices to enhance the visibility and searchability
  • of online content.

  • Editing and Proofreading : Review and edit content for accuracy, grammar, style, and tone,
  • ensuring all materials meet high-quality standards.

  • Collaboration : Work closely with designers, marketing managers, and other team members
  • to ensure cohesive and effective marketing efforts.

  • Performance Tracking : Monitor and analyze the performance of content and campaigns,
  • using insights to improve future efforts.

  • Management & Execution : Ensure all art works are uploaded on social media platforms
  • as per the scheduled calendar.

    Qualifications :

    Education : Bachelor’s degree in English, Communications, Marketing, Digital, BMM or a related field.

    Experience : Minimum of 3 years of professional copywriting experience, preferably in the higher

    education sector or a related field.

    Skills :

  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of marketing principles and strategies.
  • Social Media Management
  • Proficiency in SEO and digital marketing best practices.
  • Ability to write for various platforms and audiences.
  • Excellent research skills and attention to detail.
  • Creative thinking and problem-solving abilities.
  • Strong interpersonal and communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Tools : Proficiency with content management systems (CMS), social media platforms, and

    marketing tools such as Google Analytics, and email marketing software.

    Application Process :

    To apply, please submit your resume, a cover letter detailing your relevant experience, and a

    portfolio of your work demonstrating your copywriting skills and range.

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    Copywriter • Thoothukudi, Republic Of India, IN

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