Lead SEO Marketing

Requirement : 8–12 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first approach to SEO are also welcome.

Qualifications & Skill Sets

Proven ability to lead strategic SEO transformation in the evolving digital landscape

Exposure to AI-driven search experiences (SGE, Perplexity, ChatGPT, Gemini) and how they impact traditional SEO funnels

Experience in content governance, especially in regulated industries or complex B2B domains

Thought Leadership on the future of search and content discoverability

Cross-functional orchestration across marketing, product, and tech

Narrative thinking with the ability to connect SEO insights to business outcomes

Data fluency in translating insights into decisions, not just dashboards

Demonstrated success in engaging cross-functional stakeholders and leadership with SEO insights and outcomes

Strong focus on Vision + Execution : from experimentation to creation

Key Responsibilities

Reframe the Relevance of SEO

Challenge the status quo and the relevancy of traditional SEO

Build and communicate a modern SEO narrative that aligns with changing search behaviour, generative engines, and evolving user intent

Define SEO’s evolving role in brand discoverability, authority building, and long-term organic growth

Audit, Identify & Bridge SEO Gaps

Conduct a strategic audit of current SEO practices—not just for technical accuracy but for business alignment

Identify gaps in approach, content strategy, and performance mindset

Align SEO goals with brand, product, and demand generation objectives

Lead the Future of SEO

Develop and implement strategies for GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Voice Search, and Local SEO

Build Freyr’s visibility in emerging platforms like Google SGE, ChatGPT, Perplexity and the likes

Ensure our content and metadata are optimized not just for keywords—but for intent, context, and future-facing queries

Shape the Content Strategy

Lead a shift from volume-based content to value-led, trustworthy, expert-led content

Build a content framework that prioritizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Guide the team to produce search-worthy, link-worthy, and AI-referenced content that builds domain authority

Influence & Integrate

Collaborate closely with marketing, content, product, and technology teams to embed SEO thinking into the DNA of all digital initiatives

Build a culture of curiosity, measurement, and continuous experimentation

Lead and mentor the SEO team, scaling capability across the organization