Digital Content Specialist

Social Media Marketer

Location : Remote (Hybrid)

Employment Type : Full-time

Department : Marketing & Branding

Overview

Welcome to

Basil Health

— where

Neuroscience meets Artificial Intelligence

to redefine mental wellness.

We are a neurotechnology startup pioneering

evidence-based, measurable mental wellness

through EEG + AI-powered insights into stress, focus, anxiety, and relaxation.

Our mission is simple yet revolutionary :

to make mental wellness measurable, personalized, and affordable

— by helping individuals and organizations cut costs on ineffective or unproven wellness programs.

By combining

AI analytics, neuroscience, and biofeedback

, Basil Health enables people to understand what truly works for their mind — optimizing outcomes while reducing wasteful spending on generic wellness offerings.

Validated by global institutions like the

Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University

, Basil Health is building the next era of

neurotech-driven, cost-efficient cognitive wellness

The Role : Own Basil Health’s Digital Voice

As the

Social Media Marketer

, you’ll be at the heart of how the world experiences Basil Health.

You’ll craft our narrative across

LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and Spotify

— transforming complex neurotech insights into engaging, human-centered content.

This is your stage to

blend science with creativity

, build a community from the ground up, and drive a global conversation around measurable mental wellness.

What You’ll Lead

Content Strategy & Creation

Develop and execute a cross-platform content strategy for awareness, engagement, and trust.

Build a vibrant content calendar featuring posts, Reels / Shorts, carousels, stories, and podcasts that echo Basil Health’s mission.

Collaborate with neuroscientists, designers, and leadership to simplify complex innovations into relatable narratives.

Design campaigns around audience segments — from corporate wellness and sports to maternal health and student performance.

Execution & Growth

Manage Basil Health’s social presence end-to-end : content, engagement, influencer collaborations, and community activation.

Drive

organic follower growth

and improve reach metrics through platform-specific optimization.

Experiment boldly with

motion graphics, AI-generated visuals, thought-leadership threads, and trend-driven storytelling.

Analytics & Performance

Track KPIs including follower growth, engagement rate, website traffic, video retention, and conversion rate from social campaigns.

Report actionable insights weekly to the leadership team, highlighting growth trends and next steps.

Use tools like

Meta Business Suite, Hootsuite, Buffer, Google Analytics, and LinkedIn Analytics

to manage and measure performance.

Community & Partnerships

Engage with founders, investors, neuroscientists, and mental wellness advocates to build Basil Health’s credibility.

Identify and collaborate with

micro-influencers,

wellness creators, and healthcare thought leaders

to expand Basil Health’s reach.

Represent Basil Health’s values — empathy, innovation, and authenticity — in all digital interactions.

You Might Thrive In This Role If You

Have

3–5 years of experience

in social media marketing, preferably in

healthtech, wellness, neuroscience, or startup environments

Are skilled in

content design (Canva / Adobe Suite)

, short-form video creation, and digital storytelling.

Understand

social media algorithms

, audience psychology, and how to grow communities from 0 → 10K+.

Are fluent in

SEO, analytics, and paid promotions

across Meta Ads, LinkedIn Campaign Manager, and YouTube Ads.

Have excellent copywriting skills and can adapt tone — from scientific credibility (LinkedIn) to emotional resonance (Instagram).

Are proactive, creative, and capable of owning projects end-to-end in a

fast-paced, early-stage environment

Believe in the power of neuroscience and digital innovation to make mental wellness accessible and measurable.

Bonus Skills (Nice to Have)

Experience in healthtech, medtech, or mental wellness startups.

Podcast marketing / YouTube growth experience.

Familiarity with neurotech concepts (EEG, HRV, biofeedback).

Experience managing global brand campaigns or partnerships.

Benefits

Competitive salary + performance bonuses.

Flexible hybrid / remote work setup.

Early opportunity to build Basil Health’s digital brand presence globally.

Collaboration with neuroscientists, engineers, and thought leaders shaping the future of wellness.

Opportunity to grow into a

Social Media Lead

or

Digital Marketing Manager

role as the company scales.

Why Join Basil Health

At Basil Health, we’re not just improving mental wellness — we’re making it

scientifically measurable, financially efficient, and accessible

to everyone. Our mission is to help organizations and individuals achieve better mental health outcomes while

cutting costs on what doesn’t work

Be part of a

global neurotech movement

that measures and improves mental wellness through real science.

Shape the voice of a brand backed by

academic validation and real-world impact

Work directly with founders and researchers from IITs and international universities.

Grow with a mission-driven, innovation-first startup that values purpose, empathy, and measurable outcomes.

Apply Now

Send your portfolio, campaign samples, or social handles you’ve managed to support@basilhealth.com / areddy@basilhealth.com

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