Performance Marketer / D2C Growth Marketer (E-commerce)

Company Description

Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.

Role Description

This is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce.

You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo , focused on international markets (US / UK / EU).

Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.

The ideal person is a blend of strategist + executor , comfortable with D2C marketing, video-first growth, and performance analytics.

Responsibilities

Looking for someone who can :

• Run high-converting Meta (Facebook + Instagram) and Google Ads
• Build and optimise D2C funnels for sales growth
• Suggest Shopify CRO improvements (strategy only, no coding)
• Guide & plan video creatives for Reels, Shorts, and paid ads
• Support organic growth on Instagram, Facebook, and YouTube
• Provide basic SEO recommendations
• Analyse campaign data to improve ROAS, CAC, CTR & conversions