BTL Marketing Executive

Job Summary:

We are looking for a dynamic and result-driven BTL Marketing Executive to plan and execute ground-level marketing activities. The role involves organizing promotional events dealer activations customer engagement programs and brand visibility campaigns to generate leads and increase sales.

Key Responsibilities:

• Plan and execute BTL marketing campaigns (roadshows dealer meets exhibitions events etc.)
  

• Coordinate with sales teams for lead generation activities
  

• Organize product demonstrations and on-ground promotions
  

• Manage vendor relationships and promotional materials
  

• Ensure brand visibility at retail outlets and field locations
  

• Track campaign performance and prepare reports
  

• Conduct market research and competitor analysis
  

• Handle branding materials like banners standees pamphlets etc.
  

Requirements

Qualification:

• Bachelors degree in Marketing Business Administration or related field
  

• MBA (Marketing) preferred
  

Experience:

• 14 years of experience in BTL marketing / field marketing
  

• Experience in events promotions or activation campaigns preferred

Required Skills:

• Strong communication and coordination skills
  

• Good planning and execution ability
  

• Vendor management skills
  

• Basic reporting and MS Excel knowledge
  

• Willingness to travel frequently
  

Required Skills:

Qualification: Bachelors degree in Marketing Business Administration or related field MBA (Marketing) preferred Experience: 14 years of experience in BTL marketing / field marketing Experience in events promotions or activation campaigns preferred Required Skills: Strong communication and coordination skills Good planning and execution ability Vendor management skills Basic reporting and MS Excel knowledge Willingness to travel frequently

Required Education:

Bachelors degree in Marketing Business Administration or related fieldMBA (Marketing) preferred

Key Skills
Business Development,Sales Experience,Loyalty Marketing,B2B Sales,Time Management,Marketing,Cold Calling,Microsoft Powerpoint,SEO,Social Media Management,Customer relationship management,Lead Generation
Employment Type : Full Time
Experience: years
Vacancy: 1