Talent.com
No longer accepting applications
Director of Digital Demand

Director of Digital Demand

EgnyteVellore, India
10 hours ago
Job description

Director of Digital Demand, India

Location : Remote (Mumbai)

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values :

  • Invested Relationships
  • Fiscal Prudence
  • Candid Conversations

ABOUT EGNYTE

Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere.

Visit for more.

About the Role

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.

You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

WHAT YOU’LL DO :

Digital Performance Strategy & Innovation

  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets.
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization.
  • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage.
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline.

    • Channel Leadership & Optimization

  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement.
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes.
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging.
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels.

    • Planning & Budget Ownership

  • Lead quarterly and semi-annual planning for all digital demand channels.
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact.
  • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI.

    • Analytics & Performance Insight

  • Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting.
  • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion.
  • Translate data into actionable insights to improve spend efficiency and pipeline contribution.

    • Cross-Functional Leadership

  • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment.
  • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy.
  • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.

    • YOUR QUALIFICATIONS :

    ✅ Must-Have Experience

  • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role.
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs.
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization.
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking.
  • Experience building and scaling AI-enhanced campaigns or tools into workflows.

    • Preferred Qualifications

  • Prior leadership experience with globally distributed or hybrid marketing teams.
  • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
  • Demonstrated ability to translate AI and data innovations into real business outcomes.
  • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.).
  • Strategic thinker with the agility to experiment, learn fast, and scale what works.

    • Why Join Us?

  • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges.
  • Lead and innovate within a global digital demand engine at scale.
  • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.
    • Create a job alert for this search

    Director Of Digital • Vellore, India

    Related jobs
    • Promoted
    Head of Digital & Brand Marketing

    Head of Digital & Brand Marketing

    DelaraVellore, IN
    Head of Digital & Brand Marketing.Location : New Delhi (Full-time, remote with overlap to U.We offer organic bedding, comforters, bath textiles, and rugs across D2C stores, Amazon, and leading retai...Show moreLast updated: 2 days ago
    • Promoted
    Senior Manager / Associate Director - Engineering

    Senior Manager / Associate Director - Engineering

    interface.aivellore, tamil nadu, in
    Our cutting-edge Generative AI-powered platform serves over 100 banks and credit unions, delivering hyper-personalized customer interactions across voice, chat, and employee-assisting solutions.To ...Show moreLast updated: 19 days ago
    • Promoted
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal SearchVellore, IN
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Internal Audit

    Director of Internal Audit

    EXECUTIVE HUNTVellore, IN
    Ther role is based out of Kuala Lumpur, Malaysia.Having experience of IT Audit is Mandatory.Candidate with 15+ years of experience. Only relevant candidates will be replied to.Show moreLast updated: 5 days ago
    • Promoted
    Digital Strategy Director

    Digital Strategy Director

    Canonical LTDVellore, IN
    Digital Strategy Director (Part-Time).Part-Time Digital Strategy Director.You’ll define the strategy, oversee multi-channel campaigns, and ensure performance excellence across Google Ads, social me...Show moreLast updated: 2 days ago
    • Promoted
    Director (Management)

    Director (Management)

    Accurate Group of InstitutionsVellore, IN
    Accurate Group of Institutions is a renowned educational institution offering a diverse range of courses across various fields of study. Founded in 2006, Accurate has rapidly expanded to become a co...Show moreLast updated: 15 days ago
    • Promoted
    Associate Director - Advanced Analytics

    Associate Director - Advanced Analytics

    KMK Consulting Inc.Vellore, IN
    KMK is a global data analytics and technology consulting company empowering leaders across the Life Sciences industries to make better data-driven decisions. Our data analytics and software platform...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Data Engineering – 100% Remote

    Director of Data Engineering – 100% Remote

    Hyly.AIVellore, IN
    Remote
    AI is multifamily’s only Intelligence Fabric™, weaving Artificial, Business, and Human intelligence into one operating system for growth. The company connects raw data to decisions, decisions to act...Show moreLast updated: 3 days ago
    • Promoted
    Vice President, Engineering Management Lead – Agentic AI

    Vice President, Engineering Management Lead – Agentic AI

    GenpactVellore, IN
    Ready to build the future with AI? At Genpact, we don’t just keep up with technology—we set the pace.AI and digital innovation are redefining industries, and we’re leading the charge.Genpact’s AI G...Show moreLast updated: 5 days ago
    • Promoted
    Director Operations - AI-Powered Global Tech Startup

    Director Operations - AI-Powered Global Tech Startup

    SkillsCapitalVellore, IN
    We are a high-growth startup revolutionizing how companies access top-tier tech talent.Our proprietary AI / ML / NLP-powered Talent Cloud and Blockchain-based vetting engine enable global clients to hi...Show moreLast updated: 12 days ago
    • Promoted
    Digital Marketing Manager - Demand

    Digital Marketing Manager - Demand

    UplersVellore, IN
    We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.Planni...Show moreLast updated: 2 days ago
    • Promoted
    Manager - Mobile Campaign Delivery

    Manager - Mobile Campaign Delivery

    APPUPVellore, IN
    APPUP is one of the rapidly growing ad-network in APAC, LATAM & MENA regions, with 500+ direct advertisers across the globe and 5000+ publishers, looking for an Affiliate Manager.Global ) to join o...Show moreLast updated: 5 days ago
    • Promoted
    Director of Frontend Engineering – 100% Remote

    Director of Frontend Engineering – 100% Remote

    Hyly.AIVellore, IN
    Remote
    AI is multifamily’s only Intelligence Fabric™, weaving Artificial, Business, and Human intelligence into one operating system for growth. The company connects raw data to decisions, decisions to act...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Director

    Marketing Director

    EmeritusVellore, IN
    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 2 days ago
    • Promoted
    Sales Director | Founding Member - AI Powered Global Talent Cloud

    Sales Director | Founding Member - AI Powered Global Talent Cloud

    SkillsCapitalVellore, IN
    Are you a high-performing sales leader ready to take full ownership of revenue growth in a fast-scaling global tech startup? Do you want to be part of a founding team, build something from the grou...Show moreLast updated: 12 days ago
    • Promoted
    Head of Sales

    Head of Sales

    AviateVellore, IN
    At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology and large-scale data. We believe that we have an opportunity (and even a responsibility) ...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Marketing

    Director of Marketing

    Mirantis (CSIR-IIIM)Vellore, IN
    We’re looking for an experienced.This is a senior leadership position for someone who can balance creativity with analytical thinking — a leader who understands how to tell powerful stories while d...Show moreLast updated: 2 days ago
    • Promoted
    Marketing Analytics Director

    Marketing Analytics Director

    Ogilvy QuizzineVellore, IN
    Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks. Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show moreLast updated: 2 days ago