What will you do?
New Customer Acquisition & Prospecting:
- Proactively identify, research, and engage prospective K–12 school districts, schools, and education partners.
- Drive the full sales cycle from lead generation through close for net-new customers.
- Build and manage a healthy pipeline of new business opportunities to consistently meet or exceed sales targets.
- Conduct outbound outreach via calls, emails, and virtual meetings to initiate conversations with key stakeholders.
- Qualify leads by understanding customer needs, challenges, budgets, and buying timelines.
Discovery, Product Demonstration & Solution Selling:
- Conduct discovery calls to uncover instructional, operational, and technology needs within K–12 institutions.
- Deliver compelling product demos and presentations tailored to prospect goals and use cases.
- Position solutions effectively by aligning product value with customer priorities and outcomes.
- Address objections and navigate sales conversations with professionalism, confidence, and empathy.
License Renewal Management:
- Proactively reach out to existing K-12 school customers before contract expiry.
- Ensure timely renewals of licenses to avoid lapses.
- Track renewal pipeline and report weekly forecasts and performance metrics.
- Manage objections and renewal-related escalations with empathy and professionalism.
- Conduct discovery calls, product demos, and pitch tailored solutions.
Cross-Sell & Up-Sell Execution:
- Identify opportunities to cross-sell additional products or services aligned with customer needs.
- Upsell premium plans, features, or licenses to existing clients by showing value.
- Utilize CRM tools to analyze customer usage patterns and identify product fit.
Customer Engagement & Relationship Management:
- Build and maintain strong, long-term relationships with decision-makers and influencers in K-12 institutions and partners.
- Serve as a trusted advisor by providing product knowledge, training, and best practices.
- Conduct regular check-ins, product health reviews, and feedback sessions.
Pipeline & Forecast Management:
- Own and manage new business opportunities through all sales stages in the CRM.
- Maintain accurate records of prospect interactions, opportunity status, and next steps.
- Provide weekly pipeline updates, forecasts, and performance metrics to sales leadership.
- Follow up consistently on open opportunities, proposals, and trial-to-paid conversions.
Customer Engagement & Relationship Building:
- Build strong relationships with decision-makers and influencers, including administrators, IT leaders, and educators.
- Serve as a trusted advisor by sharing product knowledge, use cases, and best practices.
- Partner with Customer Success to ensure smooth onboarding and successful handoff after deal close.
Cross-Functional Collaboration & Growth Enablement
- Collaborate closely with Marketing to convert inbound leads and support outbound campaigns.
- Share prospect feedback, competitive insights, and market trends with Product and Leadership teams.
- Contribute ideas to improve sales processes, messaging, and go-to-market strategies.
- Participate in team meetings to share learnings, success stories, and winning sales approaches.
Skills & Qualifications:
- Previous experience in New Business / Inside Sales / Renewal / CSM / B2B Sales (EdTech experience preferred).
- Strong understanding of the US K–12 education landscape, buying cycles, and decision-making structures.
- Proven ability to prospect, qualify, and close new business opportunities.
- Excellent written and verbal communication and presentation skills.
- Proficiency with CRM tools and Google Workspace (Docs, Sheets, Slides).
- Demonstrated success in meeting or exceeding sales targets and KPIs.
- Highly organized with strong time management and multitasking skills.
- Ability to analyze data and use insights to drive strategic sales decisions (preferred).
What’s in it for you?
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.
If you’re up for this job, go on and hit the “Apply Now” button!